How do you write a client letter to your sphere of influence and past clients? Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. But how many agents actually take that advice? The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Is there anything I can do for you?. All because of one fundamental business driver: Authenticity. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. What are the biggest (non-monetary) challenges and rewards? Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Real estate letters to clients samples help with R. Please let me know if I can help you with anything in the future. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. This can make a significant difference in your overall reach, as more people will read your content. Script #1 - Recent Clients & Professional Connections, I hope all is well! And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. They already know you. In addition, it might backfire and cause them to never call on you. And in this case, that brand is you. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. Love it Jennifer. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. 6. Again, theres absolutely no need to sell here. Brian Icenhower of The Real Estate Trainer has a great tip. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. I can see on social media that you are doing quite a bit of traveling and having a great time. Here's a real estate business letter template that you can download and use. That's the only way you will be able to contact your SOI members 100 times a year. Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. There are so many ways for real estate agents to generate business. The Best Real Estate Email Templates for Your Sphere of Influence Here's a letter recently sent out by one of my faithful readers. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. People in your sphere include your friends, family, former clients, and their second-order contacts. Or, you may want to rent out a special menu for the evening. A form letter! You may be under the impression that phone calls are an annoyance. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. But the truth is, as humans, were already influencing each other all the time. You need to take a look at the people you are connected with on social media. It could literally lose you millions. If you dont know what to write, use my Event Themed Keeping in Touch Letters. You at least need to take the time and make real estate letters personal. WOW. The "YAY-ME" Letter to Your Sphere of Influence When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. I'm so not into the self praise thing but see so many excellent examples of how to do it right. What's the reason you're reporting this blog entry? That said, the fact of the matter is that our SOI is where its at. Do you have something you could YAY-ME about to your sphere? Take a few minutes to really get to know them. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close Letter To Sphere of Influence.pdf - Letter To Sphere of Find FL real estate agents Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. But asking for it can feel pretty daunting. As the leads and referrals start coming in, its important to keep track of each and every one. Guess what? You want to find ways to touch your SOI members without annoying them. When you send an email out, you can watch your results roll in. Great post !! In general, keeping in touch is a great way to show appreciation. Whats the first advice given to new real estate agents? Sphere of Influence. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Part of that, Im sure, is the isolation that many are experiencing. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Make sure you do not fall into this trap. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Ask them how the yard is working out. You made your calls and used your Realtor sphere of influence scripts. Either way staying top of mind with your list is important. Sphere of Influence | Definition and Example | REthority Your newsletter list is also a great place to find referrals. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. We can use the search update tool for four general areas. I think either way would be fine - whatever feels right to you. You can send this to your SOI, or your geographic farm. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. This field is for validation purposes and should be left unchanged. Required fields are marked *. And who doesnt love a bottle of wine or box of chocolates? It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. Now, your phone call list is much more manageable. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! As a rookie real estate agent, sell your sphere of influence on how you Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Still not sure how to write it? :). That way, you stay in the loop on what is happening in the local area. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Either theyre using you or theyre referring someone to you. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. In real estate, or any business for that matter, you cant deny the power of the referral. These include: What this means is that the current real estate market is volatile at best. For example; Friend, Family, Acquaintance, etc. Yours was the best ! You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. Another of the real estate marketing ideas you can do with your sphere of influence is what I call a Personal Client Letter. are great for staying top-of-mind. Under that simple system they end up calling everyone in their SOI twice a year. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. I love your program, Jennifer. Sound good? Its easy to neglect these tasks if you dont have a contact plan in place. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Letter To Sphere of Influence Draft: Good news! They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard!

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