Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. IvyPanda. Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees. EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE The power of suppliers is another aspect which is brought to the fore by the porters five forces. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. Explains that the airline industry is sensitive to terrorist attacks, wars, outbreaks (sars), drastic currency fluctuations, and the like. Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. Stakeholders with a lot of influence can put their mark on the development of your product, regardless of whether the influence is formal or . It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Page 8 of 50 - About 500 Essays Powerful Essays . 2. analyze stakeholders by impact and influence. Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. 2. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. When this industry began, the industry was monopolized by the state owned flag carriers (Cameron & Mike 2009). What is a Stakeholder Map? Stakeholder Mapping Examples and Templates The table on financial analysis provides a reflection of past performances. Customers - they would want cheap flights that are comfortable and safe. Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). Looking at the weaknesses, as compared to other airlines, EasyJet does not have sophisticated aircrafts. Explains that perfect competition is a very rare type of market and negates the impact any one buyer or seller could have on the market price. Opines that a large investment is needed to strengthen and expand the market share. (2020, September 26). Analyse the relevant stakeholders with the power/interest matrix. Explains that employers want to coordinate the behaviour of their member policies during negotiations with trade unions or government bodies. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. 1515 Paper (A+ . they aim to be considerate to their neighbour while delivering value to customers. Top Quality. individuals or groups with a vested interest in your product or project) and understanding their relationships with each other. Company profile. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. Explains union dues and initiation fees are one of the major cons for unions. Explains that wage inequality is determined by analyzing the statistics of how much airline employees are making and the cost of living where the airline employee is employed. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. From engineering to banking, NASA to US Airlines, there are labor unions that represent the employees or workers while acting as a bridge between the labor force and the administration. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. IvyPanda. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. This core business entails many aspects which include ticketing, marketing, planning and sales. easyJet has a cost advantage over its major competitors on the primary network that it operates. This is especially critical when you need to: Design new products . Stakeholder Map | Creately (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. The remaining section of Strength is available only in the 'Complete Report' on purchase. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. Simple & Easy EasyJet Titles. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. Copyright 2023. This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. All rights reserved. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. Subsidiaries, Partnerships and Collaborations Report. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. These include new competitors who are looming within the market. they understand the importance of workers doing their duties in conducive conditions, but they champion for the rights of employees against management unjust exploitation. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. Recommends that all but essential public employees should be allowed to strike like their private-sector counterparts. These include the emerging technological trends in the market. Making it easy, enjoyable and affordable to travel again and again for business and holidays. Creating a Stakeholder Analysis: How do you do that? - Medium Explains that the airline industry has long attempted to segment the air travel market in order to effectively target its constituents. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. 123Helpme.com. easyjet stakeholder mapping They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. We participated in last year's project with the SBTi, WWF, the International Council on Clean . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Ted's Bio; Fact Sheet; Hoja Informativa Del Ted Fund; Ted Fund Board 2021-22; 2021 Ted Fund Donors; Ted Fund Donors Over the Years. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. Shareholders . However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). Easyjet stakeholders Free Essays. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. Research on Hybrid and Electric Green aircraft propulsion technologies: In the pursuit of diminishing the impact of environmental footprints, reducing carbon emissions and energy consumption, the corporations are shifting towards abiding with the green scenario. Furthermore, EasyJet owes a part of its success to its unparalleled network of operating in 1,051 routes in 2019 as compared to 979 in 2018, and covering 56 primary airports in 2019 as compared to 51 in 2018. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. These services are on a low cost basis. Home; About Us; Get Involved; Contact Us; who are the stakeholders of easyjet It is based on the low-cost, no-frills model of the US carrier Southwest. However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. Internal stakeholders are . Brand reputation, economy of scale and cost control are some the key success factors of BA. Customized Solutions Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. EXAMPLE of Stakeholder Analysis & Mapping with Template - Guru99 Explains that nonunion employees are typically hired "at will," meaning they can be fired for no reason. Explains that there is no clear classification of the airline industry because it serves a broad purpose. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. What makes easyJet stand out is the flexibility which it offers its customers thus it leaves the customers with no choice but to stick to it. the total discounted cost stream is 10.5 billion. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. Explains that the longer the strike, the more costly it is for both parties. easyJet aims to deliver a seamless and digitally enabled customer journey at every stage and is continuously working to enhance the customer experience. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. Delayed London Stock Exchange The plans are underway to increase the fleet of this airline. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. easyJet holidays is on track to meet the medium-term target of 100m+ PBT. Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. Purpose. professional specifically for you? 2. Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/, IvyPanda. Many stakeholder mapping models use charts to . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. 1. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. 1. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke A SWOT and PESTEL Analysis of EasyJet - UKEssays.com Holistic Analysis In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. easyjet stakeholder mappingchicago religious demographics. easyJet is delivering its strategy through four strategic priorities, which define the areas of focus to achieve their ambition. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or . The threat which faces this airline is the availability of substitutes. Seite auswhlen. 1. 4. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. 1. Good Essays. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. Currently, I work at easyJet as a Technology Manager of the PSS system (CRS and DCS). They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. Currently, the airline industry faces certain threats. These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. Its headquarters are located at the London Luton airport, UK. the elasticity of demand is determined by competition. easyJet will maintain its advantageous cost position through continued cost action. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. The companys activities are aimed at offering international air transportation. food companies also depend on them as they operate on over 800 routes. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Please note that you agree to receive email updates from us on our new reports and solutions. Opines that airline of choice remains the top choice for international flights for premium customers as well as cargos, economy and shorter flights. False. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Eichenberger, JA 1996, General Aviation Law, 2nd edn, McGraw-Hill Professional, New York. Links to a report on the increasing number of travel agents. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. easyjet stakeholder mapping A stakeholder analysis is useful for a myriad of reasons during the project process. These should include practices and policies which are in line with the company mission. This is because the only competitors in this case are Boeing and Airbus. Schneiders Food Company and Tyson Foods Inc. EasyJet Company: Strategic Management and Business Policy, Operations and Process Management of EasyJet, An Investment Analysis of EasyJet on Behalf of a Pension Fund, Starbucks vs. Costa Coffee and Caribou Coffee, Etihad Airways' Business Environment and Strategy, Solar Panels Station in Jenin: Feasibility Study, Alibaba Company's External and Internal Analysis, CARVE Electronics Company's Dilemma Identification. IvyPanda. Pembahasan stakeholders mapping perlu dipahami agar dapat memudahkan analis kebijakan dalam memperoleh gambaran aktor-aktor beserta kepentingannya yang perlu diakomodasi. The detailed complete set of references are available on request in the 'Complete report' on purchase. In this case, there is no cut throat competition among the supplier of these airplanes. Development and justification of an Easy Jet strategy map. Easyjet Analysis. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Jones, L 2005 , EasyJet: the story of Britains biggest low-cost airline, Aurum, London. The Annual General Meeting will be held on Wednesday, 23 December 2020. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. How to create a stakeholder map in 3 steps. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. EasyJet has various opportunities which are emerging. 3. This enables the airline to be in a position of financing the projects that it may be having. brand reputation, economy of scale, and cost control are key success factors of ba. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). In this case, EasyJet faces the same challenge as a company in Europe. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. easyJet's updated framework continues to build on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. business class is the most competitive among airlines and is seen most heavily marketed. These monopolies denied other interested stakeholders from actively taking part in the industry. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. The company has 15000 employees as per early 2020 records. Are you looking for a report which is not covered on our website? 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . Continuing to drive product conversions by improving the way ancillaries are sold and product merchandising. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. : MIT Press, 1962) This is a tool which is used to evaluate the internal and the external environment of a business. First choice brand and increasing customer loyalty. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. Increase project visibility, especially to executive stakeholders. Creating a stakeholder map: step 1. The plans are underway to increase the fleet of this airline. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). this is unlike nonunion workers who are considered "at-will" employees. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. * By clicking on "Buy Now" you agree to accept our ", On purchase the EasyJet Plc SWOT & PESTLE Analysis PDF report will reach you. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. "EasyJet Company's Strategic Analysis and Marketing." This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. Competition is stiffening in the airline sector. What Stakeholders Want From Easyjet - 2328 Words | 123 Help Me In 2005, the company had transported over 29 million passengers. Therefore the target customers were leisure and casual travelers with no service for business class travelers. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. In essence, it gives a reflection of the confidence that the customers have in this company. Gives Your Project Basic Structure. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. This is because the airline has been able to capture key routes in Europe. This paper seeks to evaluate the strategies which will ensure that this company consolidates its position in the airline industry (Anderson 2011). 26 September. What is stakeholder analysis and why is it important? How to create a stakeholder map [templates & examples] Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. A public sector contractor, for example, might list central or local government as a primary, rather than a secondary stakeholder. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Analysis, Pages 18 (4448 words) Views. Value Stream Mapping 1 Value Stream Mapping Definition Value Stream Mapping (VSM): - Special type of flow chart that uses symbols known as "the language of Lean" to depict and improve the flow of inventory and information. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. Elke Sanz - Sr Manager Human Centred Change - LinkedIn All rights reserved. McDonalds Stakeholder map - Marked by Teachers.com Identify the stakeholders. According to this airline, this airlines ROCE indicates a very steady company. This is IvyPanda's free database of academic paper samples. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. This airline is credited to having the quickest turnaround times on the industry. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The other theme of future airline scheduling is planning for the robustness and the operational flexibility of the airline (Ballesteros 2007; Eichenberger 1996). Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . Opines that customers want cheap flights that are comfortable and safe. Key Performance Indicators (KPI's) Report. easyjet stakeholder mapping This has dented its ability to effectively compete in the European airline industry. Define your stakeholders. Powerful Essays. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. The strategic objectives which have been put into focus with this company are cost. The database is updated daily, so anyone can easily find a relevant essay example. 10. As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. EasyJet - Wikipedia It is also worth noting that all the booking on this airline are made via email or telephone. (Cameron & Mike 2009). It also provides a reflection of what is anticipated to be achieved in the future, that is by the year 2013. Explains that unions can enable almost everything that is good for employees and also helpful for the union in many ways. Explains how the monetary and fiscal aviation policies exercised in the airline industry were greatly impacted by the catastrophic events of september 11, 2001. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%.

Are James Coburn And Lee Marvin Related, Religious Abuse Statistics, Marie Amos Dobyns, Articles E